How was fashion in World War II?
When 1942 came along all clothes and furniture had the familiar CC41
mark.
It stood for "Civilian Clothing" and the 41 represents the year it first
came in to being.
This was a ruling by the government to keep the materials for both
clothes and furniture to the barest minimum. At the same time keeping a
smartness which most could afford as well as quality for the amount of
coupons they had.
The above double breasted coat would be about 16 coupons and cost 12
guineas.
The coupon allowance was 66 to start off with but as time went on so the
allowance for coupons went down to 60 in 1942,
40 in 1943
48 in 1944.
A man's suit was 26 coupons, one hanky 1 coupon, a ladies woollen dress
14 coupons a blouse 5 coupons. Supplementary clothing coupons could be
applied for if you were getting married or having a baby or if you had
been bombed out.
It was a bonus if anyone was lucky enough to get some parachute silk to
make a dress. Plus making underwear from it too, (Olds, L. 2001)
If you are interested about this topic have a look at link below: ''World War II and Fashion: The Birth of the New Look''
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