Monday, February 27, 2012

Every magazine talk about.... !!!

Last week we spoke about who is more influential - magazines or blogs. This week everyone talking about it, not just magazines....

  “The great thing about London is that it lives and breathes fashion. The street is still the best way to get a snapshot of London style.” (Todd Lynn 2012).

London fashion week took place in London (in Summer House) from 17 - 22th February 2012.


Situated over 2 floors instead of 4, the AW12 Exhibition saw a newly curated style with a focus on creating a more tailored and visually merchandised feel to the showcase.

New exhibitors for AW12 included footwear designers, Alain Quilici; New York based Alejandro Ingelmo; Julian Hakes London and Kat Maconie. Other newcomers included NEWGEN designers Huishan Zhang and Lucas Nascimento. The Terrace Space at Somerset House hosted a selection of accessories; new designers showing in this space included accessory designer Emma J Shipley and milliner Bernstock Speirs.

The Exhibition had merchandised feature areas for each of the returning BFC showcasing initiatives; NEWGEN, sponsored by Topshop featured some of London’s most innovative designers; Estethica, sponsored by Monsoon, gave a platform for eco-sustainable design; Headonism, showcased new British milliners supported by Ascot Racecourse; the BFC/Elle Talent Launch Pad and The Navy Board Room Collective, comprising of NEWGEN alumni, were located on the first floor (London fashion week 2012).

Going to fashion weeks is fun and exciting but why do we have it????

The answer is simply. Because of economy. Designers make designes, high street retailers copy it and you can buy similar clothes for much cheaper, often for prices in sale. This money from shopping goes to economy of country in form of tax. This support words of Belgian-American fashion designer Diane von Fürstenberg:
“The consumer has been trained to buy on sale. Why should she go out and spend money early in the season, when in fact come March and April and she can buy it in sale.” (WWD 2009).

The schedule of the week you can find on the link below:

You can find more about London fashion week here:

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